Fred Perry S08 Global Ad Campaign
Advertising
Referencing British street culture and underground music. This British Psychedelia inspired campaign introduces a new sense of colour to the Fred Perry campaign using the key fashion colours for Spring 08.
Designed to give immediate stand out and differentiation to the Fred Perry brand.
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Sports Technology Institute
Interior Design
Commisioned by the UK's leading Sports Technology Institute, De Facto designed and project managed the scheme spanning architectural graphics, print and audio visuals displays.
The concept grew from a study of dynamic movements of atheletes combined with a colour scheme referencing thermographical imaging techniques used within the institute.
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Tipping Street
Development Brochure
A bound brochure created to provide detailed design information about the proposed redevelopment of Tipping Street within the multi-million remodelling of Stafford City Centre.
Commissioned by the architects and developers - the styling of the brochure is clear and clean, the format allowing flexibility of pages per section and the use of larger scale fold out images.
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South East Water
Health Campaign
An illustration led schools campaign, designed to be quirky and accessible to a wide audience, but particularly engaging for children.
The campaign encompassed; posters, brochures, mailers and ‘P’ charts - a fun way for kids to check their hydration levels.
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Fred Perry Subculture
Global music web site
Subculture references the unique relationship that Fred Perry has with British street culture and music. Providing a credible and relevant global platform for the brand.
The site has been hugely successful and will roll out to 6 localised content sites from USA to Japan in 08. All content is generated by De Facto, as well as the web design and development.
